Ride far out

Get into the groove with Project One ICON Tie Dye. This hand-painted scheme turns every ride into a rolling celebration of color, blending bright, swirling hues into a one-of-a-kind design that radiates good vibes and timeless style.

Available on all Trek premium road bike platforms.

The process

Our in-house painters are thoroughly trained to master the art of Tie Dye, which is one of the most advanced techniques used in the Project One paint shop. The process begins with a white base coat before pastel or traditional tie dye colors are added to the frame. Each color needs to be carefully applied and blended to get gradients of each hue, and painters have to imagine a center location of the frame to give each bike that radial, tie-dyed pattern you’d find on a t-shirt.

Each section is then painted as if the entire frame was tied with rubber bands, dyed, and rinsed — just like you’d do at home. The result? An always fashionable, one-of-a-kind bike paint scheme you can’t get anywhere else.

All ICON Series paint schemes

All ICON Series paint schemes